Who we are

Great social media isn't about posting. It's about strategy, identity and real results.

The Social Media Institute is a global agency and training hub. Based in Sydney and Melbourne, we work with clients and partners across the world — from Australia to Europe, the Americas and beyond. We do two things exceptionally well: we train the next generation of social media professionals, and we grow businesses through strategic, results-driven digital presence.

+12Countries
+500Consultations
+10Years of expertise
 2Hubs · Sydney & Melbourne
Experience from
GivenchyPradaVisaZebra TechnologiesHoneywellEpsonYubico
The team

The people behind the Institute.

Strategy, content, design, photography and digital law — under one roof.

Thaisa Rocha

Thaisa Rocha

Founder & Instructor · Social Media Specialist
10+ years as a Social Media Manager working with international companies in Australia. With expertise in Digital Law, she has built a global presence across 12 countries and delivered 500+ consultations. Her mission: connecting talent with opportunity and helping businesses grow with purpose.
Lara Satoris

Lara Satoris

Marketing Specialist · Digital Marketing & Web Design
7+ years across content, design and digital marketing for global brands including Visa, Zebra Technologies, Honeywell, Epson and Yubico. Based in Sydney, she specialises in campaigns, email, websites and marketing assets — simple, authentic, created with purpose.
Pablo Barreto

Pablo Barreto

Fashion & Lifestyle Content Creator
A background in luxury retail at Givenchy and Prada shaped his eye for brand identity and aesthetics. Based in Sydney, he specialises in short-form video — Reels and TikTok — with clean, cinematic visuals. Grew Instagram engagement 45% in 6 months.
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Photo coming soon

Lola

Documentary Specialist
Documentary storytelling specialist, bringing a narrative eye to brand films and long-form content.
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Photo coming soon

Thami

Event Photographer
Event photographer capturing brand moments, launches and behind-the-scenes with an editorial touch.